18 Strategies for the Chinese Market

by
Benji, Marketing to China

With over 350 million middle class consumers, GDP growth of 7% year on year & powerful online eco-system for marketing & sales China certainly offers the greatest potential for savvy business.

The Chinese worldview, not to mention its brandscape, is profoundly different from Western — indeed, all — markets. In my eleven years on the mainland, I have not encountered a single instance where significant modifications to positioning and marketing mix are not necessary ...

Sales by so-called Daigous of Australian goods to Chinese consumers, such as baby formula and health products, could easily triple over the next two years, ­according to a key player involved co-ordinating the trade locally ...