DAIGOU

The Daigou (means 'buying on behalf of') market is Chinese people buying sought-after products off the shelves of Australian retailers and sending them back to friends and family in China. The more sophisticated Daigous have become 'Giftstores' where they buy goods wholesale, repackthem and sending them direct to homes in China. Their collective buying force they can literally make or break a business.

HOW DO YOU ACCESS THE DAIGOU BUYING POWER?

There are around 80,000 Daigous in Australia selling quality Australian goods back into China. In 2016, it was estimated to be a staggering $2.5 billion industry.
Gift stores have emerged as a 'one-stop-shop'  for Daigous stocking the biggest selling products and offering a parcelling and distribution service as well. 
The China Principle has a strong relationships with the Daigou network and can arrange for your brand to be given exposure and stocked on the shelves of the gift stores around the country.

WHAT PRODUCTS ARE DAIGOUS LOOKING FOR?

If your brand becomes known in China it will sell well. The Daigou channel has traditionally worked best with health related products, but we are seeing massive changes as the distribution channels allow for anything Australian to find an audience through their social media posts.
Biggest selling categories include:
  • Mother and baby related products
  • Dietary supplements
  • Cosmetic and Skincare products
  • Australian and NZ specialty products
The final category opens the doors to many other brands and categories. Put simply, China loves everything about Australian products, and now is the time to capitalise on this.