SOCIAL MEDIA

You might think of Facebook and Twitter as being the key platforms worldwide to market your products or services, unfortunately in China they are blocked. When it comes to Chinese Social Media Marketing, you must use different tones to communicate with your Chinese audience on their own Social Media platforms.

WHAT SOCIAL MEDIA IS WHAT?

Here is a quick breakdown of the Chinese social media channels and the estimated registered uses. The numbers are quite simply mind-boggling ...

SHOULD I USE KEY OPINION LEADERS (KOL)?

Chinese KOL’s (or Influencers) are followed by millions of people on Chinese social media. Brands that have leveraged KOLs have had huge success in China. Just make sure you find the one who will resonate better with your brand and your values.